Oneida – Magento Enterprise
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“relaunching our site on the lcg commerce platform powered by magento, resulted in a thirty percent increase in fourth quarter traffic.”
Oneida plans to double online sales, so the company needed its web site to be flexible, easy to use, and based on an ecommerce platform that would support aggressive growth in its direct-to-consumer business.
lyonscg added a variety of features and functionality to deliver a best-in-class online shopping experience to Oneida customers, including an alternate image viewer/click-to-zoom for showcasing detail on Oneida’s patterns and craftsmanship, pattern landing page with tabbed view to easily find and purchase products and sets by design pattern or product line, Power Reviews integration, robust My Account features including Pattern Registration and multiple newsletter subscribe and unsubscribe.
ecommerce retail strategy