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Lyons Consulting Group and Shopatron Bring New Omnichannel Capabilities to Demandware Customers

Steve Susina • January 6, 2014

Lyons Consulting Group and Shopatron Bring New Omnichannel Capabilities to Demandware Customers 

Lyons Consulting Group and Shopatron announce upcoming Certified LINK Cartridge for Demandware Commerce

January 6, 2014 – Chicago, IL – Lyons Consulting Group (lyonscg), the industry’s premier eCommerce Digital Agency offering eCommerce solutions that help retailers maximize online potential, and Shopatron, the leading provider of cloud-based, eCommerce order management, today announced they are working together to provide a new Order Management/Inventory capability under the Demandware LINK Certification Program. The partnership brings the core of Shopatron’s cutting edge technology, the patented Shopatron Order Exchange, to Demandware customers, allowing them to quickly deploy advanced fulfillment capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship without disrupting existing Web deployments, POS systems, or warehousing applications. When implemented, shoppers will see available inventory levels—especially at retail outlets—as well as greater convenience and flexibility in pickup, shipping, and return options.

“We are delighted to work with Shopatron to make omnichannel retailing a reality for our customers,” said Rich Lyons, CEO of lyonscg. “When certified as part of the Demandware LINK program, the new distributed order management and fulfillment capabilities will bring unprecedented new flexibility to eCommerce professionals and give them the ability to realize their omnichannel potential.”

The new capabilities will help Demandware customers meet the promise of omnichannel retailing by providing a number of Shopatron features currently unavailable in the Demandware platform, including:

  • Customer views of real-time in-store inventory availability to facilitate broader delivery options
  • Selections for in-store pickup, ship-to-store and ship-to-home
  • Increased location-specific details including store hours, store contact email, and latitude/longitude coordinates
  • Enablement of the use of retail outlets for forward inventory and shipment, reducing warehousing costs
  • Toolsets for customer care and managing returns

“We have spent the past 13 years refining a best-in-class order management and fulfillment solution that sets the industry standards for seamless cross-channel experiences, and are excited to enrich Demandware clients’ eCommerce initiatives with true buy-anywhere, pick-up-anywhere, and return-anywhere functionality,” according to Ed Stevens, Founder and CEO of Shopatron. “We selected Lyons because of its deep development experience building Demandware cartridges and their expertise in integrating clients to the Demandware platform.”

The firms expect the certified cartridge to be available in mid-February.

Representatives of lyonscg and Shopatron will be available to discuss the new capability at the National Retail Federation’s 103rd National Convention and Expo (Retail’s Big Show) at booth #1260, January 13 to 14 at the Jacob K. Javits Center in New York City.

About Shopatron

Shopatron is the leading provider of cloud-based, eCommerce order management. Our patented Shopatron Order Exchange allows branded manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.

 About Lyons Consulting Group

Lyons Consulting Group is the industry’s premier eCommerce Digital Agency, serving brand, retail, and B2B organizations with tailored eCommerce solutions that maximize online potential. From its headquarters in Chicago, the firm offers a full range of services beginning with Digital Strategy and Digital Marketing and extending through Experience Design, Platform Implementation, Application Development, Hosting, and Support. The approach is holistic—to provide every client with a creative, robust and increasingly profitable eCommerce website. lyonscg is Ecommerce Realized.


Steve Susina

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Steve Susina

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