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Demandware Commerce Platform is deployed for Rodale Inc.’s New eCommerce Site

Steve Susina • July 16, 2013

CHICAGO, IL – Lyons Consulting Group, the premier digital agency specializing in strategy, design, development, hosting and support, announced today the launch of their latest client site, Rodale’s.


Rodale’s chose Lyons in order to offer the flexibility, clean design and intuitive navigation that is needed to stay ahead in today’s ecommerce industry.  By selecting Lyons Consulting Group to design, develop and support the new digital commerce site on Demandware’s omni-channel platform shoppers have a fast and user-friendly site to browse for a more seamless shopping experience.


Lyons Consulting Group enhanced Rodale’s site design by leveraging Demandware’s extensive capabilities and functionality to include more robust marketing features, streamlined backend administration with a customized CSS, and integration with several complex third-party systems, including Innotrac, Drupal, MyBuys, and Linkshare. Demandware also made navigational changes by including customized menu options, grid display, and sorting capabilities.


“The team at Lyons has been informative and responsive throughout the process of enhancing our site infrastructure for launch,” said Anthony Astarita, Senior VP/General Manager, Digital & New Brand Development at Rodale Inc. “Rodale’s is on a mission to make shopping wonderful, so a user friendly design and navigation functionality were crucial to the clean experience we wanted to provide our customers.”


“Rodale’s mission is to inspire people to improve their lives and the world around them,” said Rich Lyons, CEO and President of Lyons Consulting Group. “The look and feel of the new site reflects Rodale’s true brand of sustainability, luxury, and style.”


The new ecommerce site, Rodale’s, launched on May 21, 2013 and is supported by Lyons Consulting Group.


About Lyons Consulting Group
Lyons Consulting Group is the premier digital agency specializing in strategy, ux/design, development, and ongoing hosting and support. As a Demandware partner, lyonscg has a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites. Lyonscg understands that each client’s sites and needs are unique, and are able to deliver each and every time. Bottom Line: lyonscg helps online businesses to realize the potential of ecommerce. Guaranteed.


About Rodale Inc.
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit





Steve Susina

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Steve Susina

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