The Boost

Steve Susina • July 11, 2013

how we do it:

Online Mystery Shopping

• User-experience analysis and identification of online user ‘pain points’
• eMerchandising review as it applies to on-site merchandising
• Evaluation of current use of technology from merchandising perspective
• Recommendation for feature and shopflow improvements

Analytics Review

• Review of site analytics (merchandising performance criteria and use of the analytics tool)
• Draw merchandising comparisons to industry benchmarks
• Documentation of heuristic analytics observations, with suggested merchandising improvement areas
• Recommendations on improvements to web analytics tolls and reporting

Industry Vertical Comparisons

• Make recommendations to match best in class feature set
• Identify areas that provide a competitive edge
• Provide best in class industry metrics for comparison (when possible)

About the author

Steve Susina