Complimentary Webinar: Keeping Your eCommerce Site FRESH
Just because you have launched your website and things are running smoothly, doesn’t mean it is time to sit back and relax. Too often, businesses forget their site is part of their on-going marketing and communication strategy, and allow their site to become stale. Which begs the question: Do you know how to optimize your eCommerce platform to make updates so that your visitors don’t lose interest?
Whether the updates are seasonal promotions, adding a new product line or updating design or photos, this one-hour webinar will provide you with the essential tips and tricks to keep your eCommerce site fresh, including:
- How to create memorable and effective promotions
- How to create interest and excitement about your business/products with unique design, copy and functionality
- Effective multi-variant testing
- Best practices for business blogs
- Examples of successful promotional concepts and blogs
Webinar Details:
Date: June 9, 2011
Time: 2pm CST, 3pm EST
Click here to view recorded webinar.
Presenters:
Carolyn Benesh, Lead Sales Engineer
Lyons Consulting Group
Carolyn has years of experience in helping clients and prospects understand the deep technical and functional capabilities of ecommerce platforms and services. She has developed and delivered high-profile demos on several platforms, and currently serves as a liaison between the development and support teams and serves as an SME throughout the entire sales and delivery processes. Carolyn is a customer-focused problem solver, combining extensive technical architecture and environment management expertise with strong analytical and debugging skills. Carolyn earned her B.S. in Management from Rensselaer Polytechnic Institute.
Adam Golomb, Director of Marketing
Eat’n Park Hospitality Group
As the Director of E-Commerce for Eat’n Park Hospitality Group, Adam is responsible for the strategic direction, conceptualization, merchandising and marketing strategies, and plan execution for all aspects of Smileycookie.com. Most recently Adam was the Director of Marketing for Eat’n Park Restaurants. Prior to joining Eat’n Park, Adam worked as Vice-President, Marketing and Business Development for the Internet start-up Cookbookconnection.com. He received a Bachelor of Science Degree in Hospitality Management from Johnson & Wales University and a Master’s Degree from Pennsylvania State University. Most recently, Adam received the Emerging Professional award from the Penn State Hotel and Restaurant Society. Adam has guest lectured on marketing & e-commerce strategy at eTail, Internet Retailer Conference, The Neighborhood Marketing War College, Penn State University, Cornell University, Johnson & Wales University, Point Park University, Self-Service Kiosk Conference, IABC, and Indiana University of Pennsylvania. He lives in Pittsburgh with his wife Dana, a Psychologist, and their daughter Ella.
