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Recap of Webinar: Early Planning is Key to Online Holiday Success

Steve Susina • June 18, 2013

On June 12, 2013, Lyons Consulting Group hosted a webinar with Listrak to show marketers how to get your online holiday email strategy in place.  Over 130 companies joined the webinar to learn:


  • How to create a successful email marketing calendar
  • How to easily calculate your holiday email marketing campaign budget
  • How and when to do your A/B testing
  • What time of day is the best to send emails
  • How frequently to send emails
  • How to best repurpose email templates


If you missed the webinar, don’t worry. We got your back. We have a full recording of the webinar that highlights the plethora of info that any retailer needs to know in order to have the most effective marketing campaign for the 2013 holiday season.






Steve Susina

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Steve Susina

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