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Rainbow Apparel Brings New Color and Functionality to Online Business

Steve Susina • May 30, 2013

Brooklyn, NY (December 18, 2012)  – Rainbow Apparel, a low-cost high-fashion apparel retailer, is bringing in a brand new customer base with the launch of a brand new ecommerce site,, which will allow potential clients to browse the full line of apparel from the comfort of their own home.


Rainbow Apparel enlisted the expertise of the premier ecommerce strategy, design, development, hosting  and support firm, Lyons Consulting Group to design and build the new site on the Demandware platform.  


In order to optimize efficiency and make it easy for Rainbow Apparel to market their full line of fashion, Lyons Consulting Group provided a fresh, modern digital design with clean branding and updated product images and set new wireframes to better guide users through the purchasing process.


As a Demandware preferred partner, lyonscg provides a one-stop commerce solution for early stage retailers in North America. In this capacity, lyonscg not only provides implementation, consulting and design services for Demandware Commerce, but works directly with retailers to secure Demandware licensing agreements and front-line support, to deliver turnkey enterprise-level ecommerce websites. 


“Lyons Consulting Group has been integral in ensuring we have a smooth transition and are able to build a successful ecommerce brand,” said David Grieco, Director of Ecommerce at Rainbow Apparel. “Without lyonscg’s guidance, expertise, and overall knowledge of building a successful ecommerce brand, our site would not be where it is today.”


“Rainbow’s new site is fully integrated with the rest of their business making it even easier to have one cohesive brand, strategy, and process,” said Rich Lyons, CEO and President of Lyons Consulting Group.


The site was launched on November 8, 2012 and continues to be supported by Lyons Consulting Group’s support center.


About Rainbow Apparel
As the leader in popular priced apparel, Rainbow USA Inc. is a national chain that specializes in Junior, Plus Sizes, and children’s apparel. Founded in 1935, Rainbow Apparel has grown to well over 1100 stores nationwide, including Puerto Rico and the Virgin Islands.



About Lyons Consulting Group            
Lyons Consulting Group is the premier ecommerce strategy, design, development, hosting and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.


As a leading Demandware partner in the US, lyonscg has years of experience in ecommerce creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help online businesses know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.

Steve Susina

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Steve Susina

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