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Windsor Circle Teams with Lyons Consulting Group to Provide Email Integrations to Magento Clients

Steve Susina • May 24, 2013

Chicago, IL (September 12, 2011) – Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, will be offering Magento clients an added benefit for their online business. This week, lyonscg teamed up with Windsor Circle, a maker of customer intelligence and eCommerce analytics software, to provide clients on the Magento Professional or Enterprise platforms (version 1.8-1.10), the opportunity to increase email marketing revenue through better customer segmentation and triggered emails.

Through this partnership, Lyons Consulting Group will build an extension from the open-source platform, Magento, and connect it with Windsor Circle. This extension will give Magento retailers the ability to extract their client information, order management, and eCommerce data in a structured and controlled format. Retailers will then be able to use that information to recover abandoned shopping carts, send product recommendations and segment customers based on buying behavior and purchase history. Windsor Circle integrations will connect Magento to the most popular email marketing providers including Exact Target, MailChimp, Constant Contact, iContact, Bronto and others.

Additionally, this extension allows Magento retailers the opportunity to easily schedule automated, personalized emails to specific customer segments giving the retailer full control and flexibility when promoting a certain product, brand, category or buyer segment.

“So many times, we hear of online retailers collecting information from their eCommerce site, but not using the information to take sales to the next level,” said Rich Lyons, CEO and President of Lyons Consulting Group. “This extension allows Magento customers the ability to easily choose their preferred email provider so they can actually use the information to continue to send clients emails and promotions.”

According to surveys completed by Windsor Circle at the Catalyst and eTail East conferences, 70% of online retailers do not segment their email marketing list when sending campaigns. Yet, 93% of eCommerce marketers want to segment their customers.

“The revenue opportunity in this information is massive,” said Matt Williamson, Co-Founder and CEO of Windsor Circle. “It’s time for retailers to recover lost revenue through abandoned shopping cart campaigns, create loyal customers through replenishment emails, and cross-sell products through personalized recommendations. This is now possible in minutes, not months, and with no development effort required by the retailer.”

The extension will be available in September of 2011. 

About Windsor Circle
Windsor Circle increases revenue for eCommerce Marketers by freeing data locked in the eCommerce ecosystem.  By providing integrations to the leading software platforms used by online retailers, Windsor Circle provides marketers with instant access to shopping cart, order management, and eCommerce data so that they can enjoy the same personalization and targeting capabilities that the world’s top online retailers use to drive revenue.

Windsor Circle’s Intelligence Engine steps beyond reporting and analytics.  We provide insights and recommendations that double and triple email marketing revenue, plus there is no software to learn and no IT involvement.  It’s software for eCommerce marketers, with a focus on the bottom line.

About Lyons Consulting Group (lyonscg)
Lyons Consulting Group is the premier eCommerce design, development, and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As the leading Magento and Demandware partner in the US, LYONSCG has years of experience in eCommerce creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands each of their client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help your online business know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit lyonscg.dcxdemo.net or call 312.564.3142.

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Steve Susina

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Steve Susina

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