Vineyard Vines – Demandware
vineyard vines’ previous site was too cumbersome to manage internally and too difficult to administer by non-technical users.
Wanting to maximize their online marketing capabilities, lyonscg used the extensive functionality within Demandware to:
- improve merchandising capabilities through effective use of flexible content areas and integration with external marketing sources
- ease the strain on vineyard vines internal staff so even non-technical users may easily update content and set promotions
- tie together the front and backend of the website, making sure the layout, navigation, colors and images better display vineyard vines unique brand
- Winner of IMA’s Best in Class Award