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Vineyard Vines – Demandware

Steve Susina • May 24, 2013

Challenge

vineyard vines’ previous site was too cumbersome to manage internally and too difficult to administer by non-technical users.

Solution

Wanting to maximize their online marketing capabilities, lyonscg used the extensive functionality within Demandware to:

  • improve merchandising capabilities through effective use of flexible content areas and integration with external marketing sources
  • ease the strain on vineyard vines internal staff so even non-technical users may easily update content and set promotions
  • tie together the front and backend of the website, making sure the layout, navigation, colors and images better display vineyard vines unique brand
  • Winner of IMA’s Best in Class Award

ecommerce Platform

demandware

services

website design
user experience
quality assurance
web development
backend integrations
re-platform
ongoing support


Steve Susina

About the author

Steve Susina

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