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Rainbow Apparel Reaches for New Heights with New eCommerce Site

Steve Susina • May 24, 2013

Rainbow Apparel, a low-cost high-fashion apparel retailer, is looking to bring in a brand new customer base with the launch of a new eCommerce site that will showcase their full line of high-end, low-cost fashion for young women. 

Rainbow Apparel previously relied on word of mouth to market their retail chain and products. Clients would have to be located near a physical store to purchase their merchandise. However, a new ecommerce site will allow Rainbow Apparel to reach an entirely new audience interested in high fashion merchandise at an affordable price and will allow potential clients to browse their merchandise from the comfort of their own home. The new eCommerce site is being designed and built by Lyons Consulting Group, will be built on the Magento Enterprise platform and is scheduled to launch in fall of 2011. The new site will feature several key items that will make it easy for Rainbow Apparel to market their full line of fashion.

About Rainbow Apparel
As the leader in popular priced apparel, Rainbow USA Inc. is a national chain that specializes in Junior, Plus Sizes, and children’s apparel. Founded in 1935, Rainbow Apparel has grown to well over 1100 stores nationwide, including Puerto Rico and the Virgin Islands.



Steve Susina

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Steve Susina

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