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thumbnail Kicks Up its eCommerce Strategy with Demandware

Steve Susina • May 24, 2013

BURLINGTON, Mass. – December 12, 2011     The early-stage online retailer took advantage of Demandware’s entry-level pricing model for small to mid-sized retailers to leverage the full capabilities of Demandware’s enterprise-class platform for its online business.

In August, re-launched its flagship site — – on Demandware Commerce and two new additional sites – and – shortly thereafter. Since deploying Demandware, the retailer has seen a significant improvement in performance and speed which Mika Casey, CEO of credits to “streamlined content delivery and a rock-solid platform built for growth.” The company plans to leverage Demandware for further business expansion, including additional branded sites, mobile commerce, and international sites. had outgrown its legacy in-house platform, and needed a more scalable solution to support its growth. After a thorough evaluation, the company selected Demandware because it provides a unique combination of powerful merchandising functionality, a fully customizable development platform, and a secure, stable environment, at an affordable entry-level price designed for early stage brands.

“We had outgrown our previous platform and were lacking the latest functionality, causing us to feel as if we were falling behind the curve competitively,” said Casey. “Moving to Demandware has enabled us to be more strategic and tactical with our business, and thanks to its stability and scalability, we can all sleep better at night. We now have the same enterprise-class platform used by some of the world’s largest brands at a price that we can afford.“

Demandware Solution Partner, Lyons Consulting Group (lyonscg) led the implementation, which took only 17 weeks to complete. lyonscg also implemented the two new microsites in less than one month each.

According to Casey, “The implementation process was great and stayed on a fairly aggressive schedule. Executing the microsites was also fast and painless. After such a positive experience, we are planning to work with lyonscg to add additional sites, including mobile commerce and foreign language sites.”

“Our clients trust us to provide them with scalable and reliable ecommerce solutions,” said Rich Lyons, CEO and founder of Lyons Consulting Group. “Building their sites on Demandware Commerce was a great choice for and will provide them with the flexibility they need as their business grows.”

“ is a dynamic retailer committed to providing its customers with the best online shopping experience possible. We’re thrilled that they turned to Demandware and lyonscg when it became clear that their legacy platform could no longer support their fast-growing business,” said Jamus Driscoll, senior vice president of marketing for Demandware. “Together, we look forward to working with to help ensure continued success.”


About MMA Warehouse
MMA Warehouse is an online-only mixed martial arts retailer focused on offering an end-to-end product selection for both MMA fans and athletes. The company’s flagship website,, was founded in 2004 and has earned industry-leading customer service ratings and accolades.  The website offers the latest products, detailed product descriptions and images, custom sizing charts, as well as customer reviews.  MMA Warehouse is headquartered in Wheeling, IL.


About Lyons Consulting Group
Lyons Consulting Group is the premier eCommerce design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As the leading Magento and Demandware partner in the US, lyonscg has years of experience in eCommerce creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help online businesses know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.


About Demandware
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.




Steve Susina

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Steve Susina

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