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Lyons Consulting Group’s Director of Retail Strategy Selected to Participate in the 27th Multichannel Merchant Awards

Steve Susina • May 24, 2013

CHICAGO, IL – Lyons Consulting Group’s director of retail strategy, Danielle Savin, has been invited to participate in the 2012 Multichannel Merchant (MCM) Awards, the industry’s top honors for Business-to-Business and Business-to-Consumer cross-channel merchandise marketers.


Because of her immense amount of ecommerce experience, Savin has been selected as one of the several judges who will assess hundreds of applicants to determine the top cross channel campaigns of 2012 and establish who will be named the Crosschannel Merchant of 2012.  This will be the third time for Savin to participate in the Multichannel Merchant Awards, having been a judge in both 1999 and 2009.


Savin, who is one of the most seasoned consultants in the ecommerce industry, has worked with brands such as Playboy Enterprises, Frederick’s of Hollywood, Tory Burch, Cache Stores, Michael’s Stores, Charlotte Russe, Tractor Supply Company, Nasty Gal, Talbots, Cables & Kits, Victoria’s Secret and Henri Bendel.


“I have been living and breathing ecommerce for over 20 years and have been working with multichannel brands to create best in class and cohesive user experiences amongst offline and online business channels,” said Savin. “When MCM came to me with this request, I was thrilled to participate as a judge in this year’s MCM Awards.”


For 27 years, Multichannel Merchant has been the frontrunner in awarding the industry’s top B2B and B2C multichannel marketers. The 2012 winners will be announced on September 20, 2012 at NEMOA’s Fall Conference. For more information on the Multichannel Merchant Awards, please visit


About Lyons Consulting Group      
Lyons Consulting Group is the premier eCommerce strategy, design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.


As the leading Magento and Demandware partner in the US, lyonscg has years of experience in eCommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of eCommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.

Steve Susina

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Steve Susina

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