Eat’n Park Launches Smiley Cookie® Site on LCG Commerce
PITTSBURGH – Eat’n Park today announced it has re-launched its popular Smiley Cookie® web site on the LCG Commerce platform powered by Magento. In just four weeks, conversion on the site is up 50 percent and average order value has improved by 30 percent. Eat’n Park needed the new Smiley Cookie site, which sells cookie gift baskets, among other things, to be flexible, easy to use, and based on a platform that would support plans for online growth by making it easy for Smiley Cookie fans to share a smile with anyone, anywhere, for any occasion.
Eat’n Park partnered with Chicago-based Lyons Consulting Group to redesign and develop the new site on the LCG Commerce platform, which includes a Create Your Own cookie configurator, allowing customers to view and change their custom cookie orders prior to purchase. The site integrates seamlessly with Eat’n Park’s warehouse management system and includes custom delivery options – allowing shoppers to ship cookies to multiple addresses from the same order and choose a special delivery date.
“We needed a customer-friendly web site designed to make online shopping fun, fast and easy for Smiley Cookie fans,” said Adam Golomb, Director of eCommerce at Eat’n Park. “With the Create Your Own cookie option, customers can see exactly what their cookies will look like prior to shipping and instantly change the shape and colors all on one page.”
“Smiley Cookie is such a well-loved, joyful brand,” said Rich Lyons, CEO and president of Lyons Consulting Group. “We designed and built the site to bring that fun-loving experience online, and loaded it with all the back-end features and functionality Eat’n Park needed to meet its goals for selling more of these popular cookies via the web.”
Eat’n Park chose LCG Commerce powered by Magento for the Smiley Cookie site because it has all the marketing and promotional capabilities of well-known legacy e-commerce platforms, but without the high implementation and support costs.
“Magento was the most robust solution for our money,” said Golomb. “Plus Lyons Consulting Group provides quarterly updates – the fact that it’s all open source means we’ve basically got two development teams working for us all the time, constantly updating the platform and adding new features and functionality.”
Eat’n Park/Smiley Cookie
Since 1949, Pittsburgh-based Eat’n Park Restaurants has been a family-owned restaurant chain, serving guests across Pennsylvania, Ohio and West Virginia. At the heart of Eat’n Park are more than 8,000 team members committed to providing friendly, attentive service and supporting a growing number of community initiatives, including an annual fundraising campaign that has generated more than $7 million for children’s hospitals. Eat’n Park also donates more than 200,000 Smiley Cookies – the brand’s iconic symbol – every year to support community events and fundraisers.
Eat’n Park Hospitality Group is a portfolio of foodservice concepts focused on personalized dining. The restaurant division includes Eat’n Park Restaurants and Six Penn Kitchen, a neighborhood American bistro. Its contract foodservice division includes: Parkhurst Dining Services, a provider of contract dining services to businesses, higher education institutions and cultural centers; and CURA Hospitality; which enhances life around great food through contract dining and management services for regional hospitals and senior living facilities.
Lyons Consulting Group
Lyons Consulting Group is an e-commerce design and development firm dedicated to making it easier for people to sell more online. Leveraging years of experience designing, building, integrating and supporting sites for some of the world’s best known brands including Warner Brothers, Hello Kitty, and Lifetime Brands, LCG delivers robust, flexible e-commerce solutions for retailers and consumer brand manufacturers of all sizes – solutions designed to make merchandising and marketing easier, while improving overall shopability and performance.