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E5: Five World-Class Ecommerce Leaders Come Together to Provide a Single Solution for Magento Merchants

Steve Susina • May 24, 2013

San Francisco, CA – Magento, Lyons Consulting Group, Bronto, MyBuys, and PowerReviews, today announced the first ever end-to-end ecommerce bundle offered as a one-stop solution for Magento merchants, E5, to be launched at the X.commerce Innovate Conference on October 12th.

Built on Magento’s revolutionary software platform, Lyons Consulting Group brings together these leading software-as-service solutions to produce E5, the industry’s first comprehensive end-to-end solution for online retailers. Together, E5 has decades of experience successfully implementing and integrating with the Magento platform, each bringing a distinct, essential element of creating and maintaining a successful online business.

Most online retailers have trouble navigating the myriad of e-commerce solutions available, narrowing down options and selecting the optimal mix of providers without devouring profit margin.  The concept behind E5 is to provide online retailers with a comprehensive, simple and effective way to bring these leading technologies to their Magento platform. Because Lyons Consulting Group has pre-built extensions to each of the technology providers, the E5 solution bypasses typical hurdles of limited personalization, scalability, or financial or technical constraints.

“When working with a new client, we find that a big issue for them can be deciding what systems to integrate,” said Rich Lyons, CEO and President of Lyons Consulting Group. “Through the E5 partnership, we have eliminated the need for time consuming and expensive custom integrations by joining forces with some of the best technology providers.”

Through the integration of E5, retailers and brand manufacturers can develop loyal customers through:

  •  An unyielding foundation to work from on one of the most flexible, robust, scalable open-source platforms in the industry
  • Expert-guided design, development and support from one of the leading Magento Enterprise Solutions Partner
  • Create targeted customer segments based on purchase history recency, frequency and monetary value
  • Recover lost revenue by sending targeted emails based on shopping cart abandonments
  • Increase customer reviews via personalized follow-up email, mobile and social campaigns and post reviews on website and subsequent emails to drive purchases
  • Engage past shoppers and customers with targeted recommendations via email, mobile, social, and display marketing to encourage repeat visits and purchases
  • Improving website sales and AOV with more relevant and effective website merchandising

“We are excited to see the E5 technologies come together on the Magento platform to offer a truly unique value proposition to merchants looking to grow their online business,” said Bob Schwartz, President of Magento.  “And with creation and delivery of the solution through Lyons Consulting Group, a Magento Solution Partner with deep Magento experience and expertise, we believe the E5 bundle provides strong benefits to Magento Enterprise customers.”

The X.commerce Innovate Conference is scheduled for October 12-13th in San Francisco. The E5 group will provide X.commerce attendees an opportunity to see the first live, free demos of the E5 combined solution. For more information regarding E5, please email or call 312.564.3142.


About Magento
Magento ( is a feature-rich, open-source, enterprise-class ecommerce solution that offers merchants a high degree of flexibility and control over the user experience, catalog, content, and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now part of the X.commerce division ( Launched in 2007, the Magento platform now serves tens of thousands of merchants worldwide, and is supported by a global community of solution partners and third-party developers. Magento Go is a hosted, software-as-a-service solution that provides small and growing merchants with the ecommerce tools they need to succeed online. Based in Los Angeles, Magento, Inc. is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. <>

About Lyons Consulting Group
Lyons Consulting Group is the premier eCommerce design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As the leading Magento and Demandware partner in the US, lyonscg has years of experience in eCommerce creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help online businesses know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.

About Bronto
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and 2010, was named a CODiE  Award Finalist for Best Marketing Solution in 2011 and is one of Inc Magazine’s top fastest growing software companies. For more information, visit or call 888-BRONTO-1. 

About MyBuys
MyBuys is the leader in cross-channel personalization for retailers. We help them increase the effectiveness of their marketing strategy by learning individual consumers’ tendencies and interests, then updating these unique insights continually to present these shoppers with the most compelling recommendations and offers. We coordinate the personalized experience across every channel — on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including 75 of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in Redwood City, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011. Visit us online at

About PowerReviews
PowerReviews is the world’s largest social commerce network. It helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products and services. Leading brands have standardized on PowerReviews to drive sales, increase traffic and shape product development. For more information about PowerReviews, go to or visit the PowerReviews blog,




Steve Susina

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Steve Susina

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