Demandware’s AJAX Technology Provide Speed and Efficiency for Online Retailers
Speed and efficiency are two of the most important qualities that ecommerce retailers are looking to provide their customers. When a customer comes to your site, they want to find the product they are searching for quickly and in the most intuitive way possible. Out-of-the-box, Demandware provides a product grid with search refinements that are powered by AJAX technology.
At lyonscg, we’ve found that full browser functionality is important to our clients because they want their customers to be able to browse their site intuitively. Being able to share what page you’re on and click your browser’s back/forward buttons has become a natural part of browsing the internet. Instead of making our clients choose between keeping AJAX (speed) or disabling it in favor of full browser functionality (intuitive), we’ve come up with a solution that gives our clients the best of both worlds: History.js.
MMA Warehouse, one of lyonscg’s clients, perfectly utilize Demandware’s product grids which allow shoppers to easily filter merchandise by color, size, price and brand.
To learn more about the demandware + lyonscg solution, visit our demandware partner page.