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Demandware Announces New Pricing for Early Stage Online Retailers

Steve Susina • May 24, 2013

WOBURN, Mass. – Demandware, Inc., the global leader in on-demand ecommerce, today announced new pricing that makes it possible for retailers and brands that are in the early stages of ecommerce to deploy the full capabilities of its enterprise-class platform. The new pricing allows retailers and brands to deploy Demandware® Commerce, including web, mobile and call center applications, starting at only $60,000 annually.

The new pricing includes all of the capabilities of Demandware’s best-in-class on-demand ecommerce platform, including powerful merchandising and development tools that allow retailers to build highly branded consumer experiences that attract customers, differentiate the brand and grow their online businesses. In addition, Demandware’s on-demand model eliminates the need to plan, source and maintain costly IT infrastructure, allowing retailers instead to focus their resources on marketing and merchandising their sites. Because Demandware has been proven to power sophisticated multi-site businesses and sites in excess of $1B US, small-to-mid-sized retailers can platform on Demandware with confidence knowing that they will not have to replatform as their business grows. More information on the advantages of this offering can be found here at

This new offering will be delivered by Demandware-certified partners, including Fluid, Gproxy, Ignition Commerce, Lyons Consulting Group, SysIQ and Tachyon, who will also provide ongoing operational support and business services including strategy, creative design, implementation, marketing and merchandising.

“Demandware’s new pricing levels the playing field for emerging brands, which now have access to the same platform used by industry-leading retailers, at an affordable entry-level price. Retailers who previously thought Demandware was beyond their reach now have a compelling new option to support their online growth initiatives,” said Rich Lyons, CEO of Lyons Consulting Group.

“Establishing a strong ecommerce presence is critical for early stage retailers. Unfortunately due to a lack of platforms that are both robust and affordable, many great brands have been forced to launch on lesser inexpensive solutions, fully knowing that they would have to replatform as the business grows,”said Jamus Driscoll, vice president of marketing for Demandware. “Now smaller retailers can take advantage of the same capabilities as established, leading brands such as Columbia, Nine West, Barneys New York and Crocs at a price point that aligns to their current business. Best of all, they get an ecommerce platform that they will never outgrow.”

In addition to the full capabilities of Demandware Commerce, early stage retailers will also have access to Demandware LINK, the industry’s largest enterprise ecommerce technology partner program. With LINK, Demandware clients can choose from more than 80 approved product integrations spanning more than 25 categories including customer relationship management (CRM), campaign management, imaging, order management, payment management, personalization, PIM, ratings and reviews, search, social commerce, translation and more.

Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick’s of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Panasonic, Reitmans and Theory. For more information about Demandware, visit, call 888-553-9216 or email

Lyons Consulting Group
Lyons Consulting Group is an e-commerce design and development firm dedicated to making it easier for companies to sell more online. Leveraging years of experience designing, building, integrating and supporting sites for some of the world’s best known brands including Warner Brothers, Hello Kitty, and Lifetime Brands, LCG delivers robust, flexible e-commerce solutions for retailers and consumer brand manufacturers of all sizes – solutions designed to make merchandising and marketing easier, while improving overall shopability and performance. For more information, visit

Steve Susina

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Steve Susina

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