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Conversant Bio – Magento

Steve Susina • May 24, 2013

“We are extremely happy with the solution that the team from lyons consulting group provided for us.”
– luke doiron, managing partner and co-founder of conversant bio


Conversant Bio needed to make their site more user friendly with clean design and easy navigation while still housing an extraordinary amount of SKU’s.

Solution is now designed to provide an easy, intuitive way for Conversant customers, primarily researchers and scientists, to purchase products from the company’s expansive product line. In order to properly catalog Conversant’s massive number of products, lyonscg developed a creative solution using custom options within Magento to keep the number of actual SKU’s down but allow for many different end products. lyonscg also established a SKU logic system, a hierarchy system designed to index each sample by tissue, by disease, by cell type, etc. This system was not only used on the site, but was adapted by the entire business.

ecommerce platform

magento professional


website design
information architecture
backend integrations
web development
quality assurance

Steve Susina

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Steve Susina

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