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Client and Community Committment in One: Maui Jim’s Annual Dive for Cover

Steve Susina • April 26, 2013

Since February of 2001, Maui Jim has been ‘Diving for Cover’ each year to raise money and awareness for the poor and homeless people in their community. As one of lyonscg’s best clients, our office offered up four brave souls to travel down to Peoria, IL to participate in this crazy ritual of diving into the sunglass-shaped pond at Maui Jim’s world headquarters. Check out this hilarious video of how our team did as they dove/jump/hopped into the frrrrrreeezing water – and yes, it was below freezing that day – no joke!


Steve Susina

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Steve Susina

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