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vineyard vines® Ecommerce Site Wins Best in Class Award from the Interactive Media Awards

Steve Susina • December 14, 2012

Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm, is excited to announce its client, the Stamford, CT-based lifestyle brand, vineyard vines, has received the Best in Class Award in the Retail category from the Interactive Media Awards (IMA).


The Best in Class Award is the highest honor bestowed by the IMA. It represents the very best in planning, execution and overall professionalism. In order to win this award, the vineyard vines site had to successfully pass through a comprehensive judging process, achieving very high marks in each of the judging criteria – an achievement only a fraction of sites in the IMA competition earn each year.


Out of a possible 500 points, vineyard vines’ website received an overall score of 485, scoring perfect in content and feature functionality.


vineyard vines wanted to reflect the casual coastal lifestyle that their authentic brand encompasses.  In order to appeal to their target audience of young brand-enthusiasts, Lyons Consulting Group created a design that inspires visitors to buy, while the well thought out navigation and architecture drives visitors to buy.


“The site’s look and feel is 100% lifestyle driven and easily sells the brand,” said Jeff Lesko, creative director at Lyons Consulting Group. “Our creative team worked hard to deliver a sense of comfort and style for the site, reminding vineyard vines’ shoppers that every day should feel this good.”


“Our top priority is to provide a great experience to our customers, with exceptional service and functionality,” says CEO and co-founder of vineyard vines, Ian Murray. “This award is a further validation of Lyons creative vision and talent. We are thrilled to have our site recognized with such a prestigious award.”


About vineyard vines®
vineyard vines, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold through a seasonal catalog at 1.800.892.4982, online at, in over 600 specialty and department stores and currently at twenty-four free-standing stores nationwide.


About Lyons Consulting Group

Lyons Consulting Group (lyonscg) is the premier ecommerce strategy, design, development, hosting and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.


As a leading Demandware partner in the US, lyonscg has years of experience in ecommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of ecommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.506.2020.

Steve Susina

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Steve Susina

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