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vineyard vines Delivers the Good Life with New eCommerce Site Powered by Demandware

Steve Susina • December 14, 2012

Burlington, Mass. – June 13, 2012 – Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that vineyard vines®, the Connecticut-based clothing company best known for its whimsical neckties, recently launched its new ecommerce site,, on the Demandware Commerce platform. The new and improved site includes a fresh look and feel, and a host of new capabilities to provide its customers with an online shopping experience that is reflective of the distinctive vineyard vines brand.


“Our top priority is to provide a great experience to our customers, with exceptional service and functionality,” says CEO and co-founder Ian Murray. “Innovation is critical to our vision and we are confident that Demandware will continuously provide us with new, fresh and advanced ways to delight our customer. We now feel that we have a true partnership with a company we can trust to help us grow our business.”


vineyard vines selected Demandware because its cloud-based commerce platform provides the following benefits and capabilities:


  • A feature-rich and flexible platform that empowers its ecommerce team to create innovative and unique brand experiences consistent with that of its brick-and-mortar stores
  • A scalable and secure commerce cloud infrastructure that minimizes risk and allows vineyard vines to focus on innovation and growth, rather than managing and supporting costly and rigid software
  • New capabilities delivered quietly and seamlessly through automatic upgrades without disrupting day to day operations
  • A business model based on partnership, shared success and complete economic alignment
  • Merchandising and strategy expertise to help accelerate their success
  • Enhanced customer benefits including parametric search, image zoom and a reviews and ratings section


“Like all great brands, vineyard vines didn’t want just another ecommerce platform. Instead, they wanted a partner who was vested in their long-term success and growth. That’s what Demandware is all about: our platform, our model, our people are all aligned to the success of our clients,” said Jamus Driscoll, senior VP of marketing for Demandware.


vineyard vines worked with Demandware LINK Solution Partner, Lyons Consulting Group, to manage site development, design and system integration. Lyons was selected for their proven history with Demandware Commerce implementations and premier ecommerce design team. Lyons will also provide continual monitoring and maintenance of the site. In addition, vineyard vines leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Marketplace.



About vineyard vines
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at and currently at twenty-one free-standing stores nationwide.


About Demandware
Demandware (NYSE: DWRE)  is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email



Steve Susina

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Steve Susina

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