blog logo
[ultimatesocial count="true" networks="linkedin,facebook,twitter" url="" skin="minimal"]

Nova Natural Launches New Ecommerce Site on Magento Enterprise

Steve Susina • November 15, 2012

(Chicago, IL) November 15, 2012 – Nova Natural, a leader in organic and natural toys for children, announced today the launch of their new ecommerce site,


Nova Natural was looking for a strong partner to help them build their ecommerce business, not only by creating a more effective website, but to also guide and transform their business for the long-term – all within 13 weeks.


Nova Natural called on Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm to upgrade their existing ecommerce site to the Magento Enterprise platform.


The creative team at Lyons Consulting Group utilized the great photography from the Nova Natural catalogs and established a clean, cohesive look and feel with an improved shop flow. Additionally, Lyons Consulting Group’s development team extended the capabilities of the already robust Magento Enterprise platform through several customizations and integrations, providing Nova Natural with the higher level of efficiency they were looking for.


“We had reached a crossroads for our business and needed true ecommerce expertise to make the right move online. Our search led us to Lyons and we are pleased with the results,” said Susan Blood, owner of Nova Natural. “Lyons has provided us with a comprehensive ecommerce solution that will take our business to a next level.”


Rich Lyons, CEO and president of Lyons Consulting Group added, “Our entire team worked hard to ensure Nova Natural not only met their tight deadline, but were happy with the entire process and results.”


The new site launched on November 2nd, 2012 and continues to be hosted and supported by lyonscg’s support center.


About Nova Natural
Eleven years ago we decided to make Nova a part of our lives. Our boys were still in diapers when we took on the challenge of providing natural toys and crafts for children across the country. While the diapers are a distant memory for us, our enthusiasm for these toys hasn’t waned.


Every year brings new discoveries we are delighted to share with you. We are continually struck by how fortunate we are to have created a community around our core mission of providing wholesome products that encourage every child’s individual and beautiful spirit to flourish. To ensure we’re fulfilling our mission, these are the principles we use to select products, support our employees, collaborate with suppliers and run Nova as sustainably as possible:

  • Inspire creativity by sparking the imaginations of children and adults with materials that allow them to learn and grow together.
  • Connect communities by bringing people together to play, create and explore in families, neighborhoods and across the globe.
  • Practice sustainability by Working with small businesses and artisans to supply families with heirloom quality, non-disposable toys that support healthy lifestyles in balance with the environment.


If you have any questions or comments about our products or practices, please let us know by emailing us at


About Lyons Consulting Group
Lyons Consulting Group is the premier ecommerce strategy, design, development, hosting and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.


As a leading Magento Enterprise partner in the US, lyonscg has years of experience in ecommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of ecommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.


Steve Susina

About the author

Steve Susina

Subscribe to our blog

Let's discuss the next step in your commerce journey.

XSchedule a meeting