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Webinar: Using a Social Loyalty Program to Maximize Customer Lifetime Value

Steve Susina • November 10, 2012

Competition for customers is the biggest challenge facing any eCommerce business. The cost to acquire customers is very high and erodes margins and profitability. The key to tackling this problem is to run an effective loyalty program that allows your business both to reward loyal customers and also identify and learn from them. Bringing a full social layer to loyalty is the future, and a robust social loyalty program allows retailers to maximize customer lifetime value by taking advantage of every opportunity to turn shoppers into loyal customers and loyal customers into brand advocates.

500friends offers LoyaltyPlus, a white-label Saas social loyalty platform carefully designed for eCommerce. In this one-hour complimentary webinar, we will discuss in detail the customer lifecycle curve and effective methods to move your customers from shopping to brand advocacy to drive word-of-mouth marketing, repeat purchases, and profitability.

Event Information:

Date: July 11, 2012
Time: 11am PST, 1pm CST


Steve Katz, 500friends
Rich Lyons, Lyons Consulting Group



Steve Susina

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Steve Susina

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