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Smarter Remarketer Joins Demandware LINK Partner Program

Steve Susina • November 10, 2012

INDIANAPOLIS, IN (August 27, 2012) – Smarter Remarketer today announces it has become a Demandware LINK Technology Partner, joining a top-quality community of innovative ecommerce technologies that are complementary to the Demandware® Commerce platform.


Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm, built the certified cartridge to make the integration between Smarter Remarketer and Demandware Commerce. Clients can easily launch advanced remarketing campaigns.


“Our goal is to continually provide the best ecommerce solutions for online retailers,” said Rich Lyons, president and chief executive officer of Lyons Consulting Group. “Using the cartridge will enable Demandware clients to leverage the full capabilities of the Smarter Remarketer solution and in turn drive more revenue from their retail sites.”


Smarter Remarketer brings a new approach to remarketing by arming top retail brands with a comprehensive suite of data-driven and automated campaign management applications. The solution enables retailers to, through their existing email solutions provider, automatically reengage customers based on their unique experiences on the website. Beyond industry leading  purchase abandonment programs, Smarter Remarketer fuels marketing success by enabling retailers to engage visitors based on in-bound marketing sources, product and content interaction and a myriad of behavioral, transaction and modeled data points.


“Having Smarter Remarketer’s innovative online remarketing solution as part of the LINK community benefits Demandware clients who are committed to driving revenue and beginning a behaviorally-targeted campaign,” said Jamus Driscoll, senior vice president of Demandware.


The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.


Smarter Remarketer President and Chief Executive Officer Howard Bates said his company’s solution can greatly benefit Demandware customers. “Effective remarketing requires brands to have a deep understanding of their customers. It’s about building a lifelong relationship with a customer and going beyond a single purchase. Brands have a huge opportunity to build meaningful segments, trigger automated programs and monetize more of their website visitors, more frequently, by honoring the visitors’ intent and experiences.”


About Smarter Remarketer

Smarter Remarketer provides a Software-as-a-Service (SaaS) email marketing automation and analysis suite that allows multi-channel retailers to bolster customer lifetime value by creating relevant and effective customer experiences. Leveraging powerful behavioral, transactional and demographic data combined with sophisticated machine learning, Smarter Remarketer helps retailers engage and reengage visitors through more targeted cross-channel messaging via email and other media. The value provided to retailers is focused on driving incremental revenue and return on customer and marketing spend optimization. This allows them to sell more products and attract and retain more customers, more frequently, at a lower over-all cost. Smarter Remarketer powers marketing automation and analysis for top 1,000 online retailers. Learn more at


About Demandware
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly, and improve e-commerce traffic. For more information about Demandware, visit, call 888-553-9216 or email


Media Contacts:

Nikki Stroud (Dittoe PR for Smarter Remarketer) – 317.202.2280 x.25 or

Steve Susina

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Steve Susina

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