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Recorded Webinar: Insider’s Guide to Successful Site Launches & Redesigns

Steve Susina • November 10, 2012

You’ve heard the stories – and maybe even lived through it more than once. Unexpected delays. Poor planning. Vendor headaches. In this one-hour webinar, Lauren Freedman, President of the e-tailing group teams up with Lyons Consulting Group to present an insider’s guide to successful site launches and redesigns. 

If you’re thinking about re-platforming or redesigning, or simply looking for pragmatic ways to better manage your day to day e-commerce roadmap, you’ll benefit from this webinar. You’ll hear about the painful and positive lessons shared by fellow merchants who made the mistakes, missed the deadlines and failed to organize and plan properly. Learn from the insiders. Move beyond the headaches and horror stories and hear how to smartly re-launch your site today. You will learn: 

  • Low stress tactics to do it right the first time, on time
  • Getting real about sizing the opportunity and selecting the best partners
  • Insights on making business decisions and not technology decisions s
  • How to smartly align your organization and build the right team
  • Optimal strategies to document and define business requirements
  • The secret to great project management
  • Why testing matters and what’s the right approach

Bonus: All registrants will receive a copy of the e-tailing group white paper.


Steve Susina

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Steve Susina

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