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Playboy Enterprises & LyonsCG Co-present at Internet Retailer Conference 2010

Steve Susina • November 10, 2012

CHICAGO -Playboy Enterprises and Lyons Consulting Group are teaming up to present at the Internet Retailer Conference & Expo in Chicago at McCormick Place West next week. Rich Lyons, CEO and president of Lyons Consulting Group and Scott G. Stephen, executive vice president at Playboy Enterprises will share e-commerce expertise in a lively, interactive session titled ‘Give the Lady What She Wants: 10 Web Features Smart Shoppers Demand.” The session is featured in the Merchandising & Design track of the conference and is scheduled for Thursday, June 10 from 2:00 to 2:45 p.m.

“Smart shoppers are busy,” said Stephen. “They know what they want and now more than ever, they’re using the Internet to get it for a lower price. In this presentation, we’ll share insight on the features and functionality smart shoppers expect from your site.”

“We’re thrilled to partner with Playboy – one of the world’s best known brands – on this presentation,” said Lyons. “Making your site intuitive for online shoppers is more than a competitive advantage, it’s crucial to your business, as more and more savvy shoppers leverage the web to find and compare products to make informed purchases.”

Here is the complete presentation abstract: Standards are developing in online retailing-driven by consumer expectations of what they will encounter at a web site. In the tradition of mass retailing, the merchant will have to respond to consumer expectations. As Marshall Field famously said, “Give the lady what she wants.” In this session, a design expert and an e-retailer will lay out 10 features that consumers expect at retail web sites and that e-merchants can offer easily or inexpensively. The Internet Retailer Conference & Expo is happening June 8 – 10, 2010 at McCormick Place West in Chicago. Lyons Consulting Group is exhibiting at the show; attendees can visit them in booth number 569.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, Web sites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

Lyons Consulting Group is an e-commerce design and development firm dedicated to making it easier for people to sell more online. Leveraging years of experience designing, developing and integrating sites for some of the world’s best known brands including Warner Brothers, Hello Kitty, and Lifetime Brands, LCG delivers robust yet affordable e-commerce solutions for retailers and consumer brand manufacturers of all sizes – solutions designed to make merchandising and marketing easier, while improving overall shopability and performance. For more information, visit

Steve Susina

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Steve Susina

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