Lyons Consulting Group and Eat’n Park Hospitality Group Team Up As Presenters at the 2011 Internet Retailer Conference
CHICAGO, IL – Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, will be presenting at the 2011 Internet Retailer Conference and Exhibition on June 14, 2011 in San Diego, CA. Rich Lyons, CEO and Founder of lyonscg along with Adam Golomb, Director of eCommerce of Eat’n Park Hospitality Group, will present on the benefits and drawbacks of open source solutions and if it is right for your online business.
The session will describe how Eat’n Park partnered with Chicago-based Lyons Consulting Group to redesign and develop their Smileycookie.com website on one of the fastest growing open source eCommerce platforms, Magento, and why they chose an open source platform over a proprietary solution for their online business.
“Magento was the most robust solution for our money,” said Golomb. “The fact that it’s all open source means we’ve basically got two development teams working for us all the time, constantly updating the platform and adding new features and functionality.”
Launched in October 2010, the Smileycookie.com website includes a Create Your Own cookie configurator, allowing customers to view and change their custom cookie orders prior to purchase. The site integrates seamlessly with Eat’n Park’s warehouse management system and includes custom delivery options – allowing shoppers to ship cookies to multiple addresses from the same order and choose a delivery date. In just four weeks after the launch, conversion on the site was up 50 percent and average order value had improved by 30 percent.
“Working with an open source solution, like Magento, is incredibly hot right now,” says Lyons. “Companies want to know they have full access to their entire site and if they decide to make changes, either to a certain page or to move to another platform all together, they have the freedom to do so.”
Jason Shaw, President of Breslow Home Design Center, will be presenting along with Rich Lyons and Adam Golomb regarding his own experience with open source solutions.
Lyons Consulting Group will also be exhibiting at the show. You can visit them in booth 1244. To learn more about the Internet Retailer Conference and Exhibit and the presentation please visit: http://bit.ly/hy6QUb
About Eat’n Park/SmileyCookie.com
SmileyCookie.com is one of the fastest growing online brands for specialty and novelty cookie treats. The fresh-baked, hand-iced Smiley Cookie can take the celebratory shape of jack-o-lanterns, Christmas trees, holiday stars, hearts, shamrocks, bunnies, and more for special occasions. And, they are available in virtually any color combination. Custom, personalized cookies to match wedding colors, sport teams, corporate logos and more, are also available. Cookies can be delivered fast and fresh to all 50 states and to military personnel. All orders are backed by a 100 percent guarantee. All Smiley Cookies sold through Smileycookie.com are trans fat-free, nut-free, and kosher certified.
Eat’n Park Hospitality Group is a portfolio of foodservice concepts focused on personalized dining. The restaurant division includes Eat’n Park Restaurants and Six Penn Kitchen, a neighborhood American bistro. Its contract foodservice division includes: Parkhurst Dining Services, a provider of contract dining services to businesses, higher education institutions and cultural centers; and CURA Hospitality; which enhances life around great food through contract dining and management services for regional hospitals and senior living facilities.
About Lyons Consulting Group (lyonscg)
Lyons Consulting Group is the premier eCommerce design, development and support firm dedicated to help our clients continually grow and succeed in their online business. With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.
Having years of experience in graphic design, platform customization, technical development, backend integration, quality assurance and support, we understand each of our client’s sites and needs are unique, yet we are able to deliver each and every time. Bottom Line: Lyons Consulting Group will make it easier for your online business to know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see our extensive list of clients, visit www.lyonscg.com or call 312.506.2020.