Complimentary Webinar: Paypal and the Benefits of Having Multiple Payment Options
When creating an eCommerce website a lot of time is given to the design of the home and product pages to ensure a customer can find and add a product to their basket as easily as possible. If the website can get the user this far, then surely the customer will simply flow through the checkout without any issue, Right? Wrong.
Having an efficient and customer friendly checkout process is imperative to a successful online business. Offering several different payment options, including PayPal, is a surefire way to get your visitors click on that all important “Buy Now” button and can increase conversion rates up to 18%!
PayPal, the faster, safer way to pay and get paid online, offers a number of payment options for any eCommerce site including Express Checkout, Website Payments Standard, Website Payments Pro, and the Payflow Payment Gateway. In this one hour complimentary webinar, you will learn about:
- The different payment options PayPal offers
- The benefits and limitations of each payment option
- How to make the checkout process more efficient
- Several tips and tricks to increase your conversion rate
Date: May 11th, 2011
Time: 11am (CST), 12noon (EST)
Presenter: Chuck Henderson, PayPal
Chuck has been responsible for Strategic Alliances at PayPal for over five years. A veteran of ecommerce payments, Chuck was also an Ecommerce Business Development specialist with VeriSign Payment Services and First Data, as well as with ecommerce software startups in Silicon Valley. Chuck earned his MBA in Finance from the University of San Francisco and BS in Finance from Cal Poly, SLO.