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Complimentary Webinar: Emerging SEO Tactics

Steve Susina • November 10, 2012

Most companies know that Search Engine Optimization (SEO) is vital to developing and maintaining a successful online business, and is constantly changing.  Are you aware of the latest shift in SEO tactics that may be affecting your competitive site performance with the Search Engines?  In recent news, you may have heard about the emerging battle between SEO Strategies: “White Hat vs. Black Hat,”, and how some major retailers and companies have benefited or have been penalized for the tactics they employ. 

Regardless of opinion, no one wants to be left behind when it comes to organic search. Staying up to date on different practices and tactics, especially when it comes to SEO strategies, can make or break your budget for success. In this one-hour webinar, will give you insight into the trends of Black Hat and White Hat tactics, so you can identify how either of these tactics may be better for your company at any given stage.  In this webinar you will learn:

  • What is “White Hat,” versus “Back Hat”
  • How SEO tactics affect online businesses
  • What the benefits and consequence of each are
  • How these tactics can be used
  • Examples of each tactic

Webinar Details:
Wednesday, April 6th
1 pm CST
2 pm EST

Presenter: Armen Tatevosian
Armen Tatevosian partnered with Lyons (LCG) in early 2009, offering SEO expertise to an expanding portfolio of clients who were committed to growth online.  As former President of NetZone Consulting, Inc., a premier white-label SEO firm, Armen has personally conducted over 1000 SEO assessments and strategic plans for companies in North America.  Armen formally joined Lyons in 2010, to help build the business and ensure the success of new and existing ecommerce sites.  Search Engine Optimization was once viewed as a value-add, and has rapidly become a strategic initiative to drive results online, and a clear differentiator in the marketplace.


Steve Susina

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Steve Susina

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