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Blog Post: A Sunny Day For A Sunglasses Company Courtesy of Magento

Steve Susina • November 10, 2012

Intense research. Meticulous craftsmanship. Patented PolarizedPlus2 technology. A commitment to be the best. That’s what goes into every pair of Maui Jim sunglasses. Maui Jim didn’t just set out to make another pair of sunglasses, they wanted to create the ultimate experience–a brighter, and more vivid experience than consumers have ever seen before. At Maui Jim, performance is in the details.


The original Maui Jim website was in need of updating and they found the perfect solution in Magento Enterprise and Magento Solution Partner Lyons Consulting Group. The new Magento-powered website has simple and efficient self-service functionality for all end-users. The back-end systems let employees manage and update local content by region. And they can customize their eyewear online by selecting lenses, colors, frames, sizes and designs. Now that’s aloha!


The rollout of the new site was a great success and has helped to position the company for the next stage of digital expansion. Sales have increased and the average order value has grown.


The future of Maui Jim is so bright, they’ve gotta wear shades. 


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Steve Susina

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Steve Susina

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