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PacSun Makes Waves with New Highly-Customized Ecommerce and Mobile Sites on Demandware Platform

Steve Susina • October 15, 2012

(Chicago, IL) – PacSun, a leading retailer of authentic California lifestyle men’s and women’s clothing, has partnered with Lyons Consulting Group to upgrade both their ecommerce and mobile sites.  


PacSun had outgrown its previous platform and needed a more scalable solution in order to support its growth and provide the shopping capabilities that their shoppers have come to expect.


Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm, migrated the site onto the more robust Demandware platform and added several custom features, including thirteen 3rd party integrations such as Gigya Social Sign in and Visa V.Me. Through this process, lyonscg produced a more flexible front-end, improved content manageability, all while creating a fun, engaging, and intuitive shopping experience when browsing either the ecommerce or mobile sites.


In addition to updating their online presence, PacSun improved their in-store presence as well. Lyons Consulting Group created a customized iPad website that allows sales associates in the stores to purchase merchandise for customers when the desired product is not available in the store. 


“Because our target demographic is extremely tech-savvy, our ecommerce and mobile channels are critical to our overall business strategy,” said Mondy Beller, vice president of ccommerce. “We couldn’t be happier with selecting Lyons as our ecommerce integration partner. Lyons has exceeded our expectations in terms of speed, accuracy and overall partnership.” 


“We have worked with hundreds of online retailers just like PacSun and are extremely familiar with the Demandware platform,” said Rich Lyons, President and CEO of Lyons Consulting Group. “This project is right up our alley and we are thrilled to have PacSun as our client.”


The new site launched on September 27, 2012, and is supported by Lyons Consulting Group’s 24/7 in-house support center.


About PacSun
Founded in 1980 in Newport Beach, CA. PacSun offers authentic California lifestyle men’s clothing and women’s clothing. With roots in action sports, fashion, art and music from the California scene, PacSun rocks the latest in from top brands including Fox, Billabong, Hurley, Volcom, Element, DC, O’Neill, Bullhead, Kirra, RVCA , WeSC, Enjoi, Vans, Zoo York, Nike 6.0., Famous Stars and Straps, Young & Reckless, Lost, Rip Curl, Quiksilver and Roxy.


About Lyons Consulting Group
Lyons Consulting Group is the premier ecommerce strategy, design, development, hosting and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable ecommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.


As the leading Magento and Demandware partner in the US, lyonscg has years of experience in ecommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, hosting and support. lyonscg understands that each client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to realize the potential of ecommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.


Steve Susina

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Steve Susina

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