EU-U.S. Privacy Shield: Consumer Privacy Policy

Last Updated: 19 June 2017

Lyons Consulting Group LLC. (LYONSCG) complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. LYONSCG has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

LYONSCG commits to cooperate with EU data protection authorities (DPAs) and comply with the advice given by such authorities with regard to human resources data transferred from the EU in the context of the employment relationship.

This Policy describes how LYONSCG implements the Privacy Shield Principles for Consumer Personal Data.

For purposes of this Policy:

“Consumer” means any natural person who is located in the EU, but excludes any individual acting in his or her capacity as an Employee.

“Controller” means a person or organization which, alone or jointly with others, determines the purposes and means of the processing of Personal Data.

“Employee” means any current, former or prospective employee, temporary worker, intern or other non-permanent employee of any subsidiary or affiliate of LYONSCG, who is located in the EU.

“EU” means the European Union and Iceland, Liechtenstein and Norway.

“Personal Data” means any information, including Sensitive Datathat is (i) associated with an identified or identifiable individual, (ii) received by LYONSCG in the U.S. from the EU, and (iii) recorded in any form.

“Privacy Shield Principles” refers to the Principles and Supplemental Principles of the Privacy Shield.

“Processor” means any natural or legal person, public authority, agency or other body that processes Personal Data on behalf of a Controller.

“Sensitive Data” means Personal Data specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life, the commission or alleged commission of any offense, any proceedings for any offense committed or alleged to have been committed by the individual or the disposal of such proceedings, or the sentence of any court in such proceedings.

“Supplier” means any supplier, vendor or other third party located in the EU that provides services or products to LYONSCG.

LYONSCG’s Privacy Shield certification, along with additional information about the Privacy Shield, can be found at For more information about Consumer Personal Data processing with respect to information obtained through LYONSCG’s website, please visit the Online Privacy Notice.

Types of Personal Data LYONSCG Collects

LYONSCG collects Personal Data directly from Consumers. This collection occurs, for example, when a Consumer visits LYONSCG’s website. The company may use this information for the purposes indicated in the Online Privacy Notice.

The types of Consumer Personal Data LYONSCG collects includes:

  • Contact information, such as name, postal address, email address and telephone number; and
  • Personal Data in content Consumers provide onLYONSCG ‘s website and other data collected automatically through the website (such as IP addresses, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our website, and dates and times of website visits).

In addition, LYONSCG obtains Personal Data, such as contact information and financial account information, of its Suppliers’ representatives. LYONSCG uses this information to manage its relationships with its Suppliers, process payments, expenses and reimbursements, and carry out LYONSCG’s obligations under its contracts with the Suppliers.

LYONSCG also may obtain and use Consumer Personal Data in other ways for which LYONSCG provides specific notice at the time of collection.

LYONSCG’s privacy practices regarding the processing of Consumer Personal Data comply with the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement and Liability.


LYONSCG provides information in this Policy and the Online Privacy Notice about its Consumer Personal Data practices, including the types of Personal DataLYONSCG collects, the types of third parties to whichLYONSCG discloses the Personal Data and the purposes for doing so, the rights and choices Consumers have for limiting the use and disclosure of their Personal Data, and how to contactLYONSCG about its practices concerning Personal Data.

Relevant information also may be found in notices pertaining to specific data processing activities.


LYONSCG generally offers Consumers the opportunity to choose whether their Personal Data may be (i) disclosed to third-party Controllers or (ii) used for a purpose that is materially different from the purposes for which the information was originally collected or subsequently authorized by the relevant Consumer. To the extent required by the Privacy Shield Principles, LYONSCG obtains opt-in consent for certain uses and disclosures of Sensitive Data. Consumers may contact LYONSCG as indicated below regarding the company’s use or disclosure of their Personal Data. Unless LYONSCG offers Consumers an appropriate choice, the company uses Personal Data only for purposes that are materially the same as those indicated in this Policy.

LYONSCG shares Consumer Personal Data with its affiliates. LYONSCG may disclose Consumer Personal Data without offering an opportunity to opt out, and may be required to disclose the Personal Data, (i) to third-party Processors the company has retained to perform services on its behalf and pursuant to its instructions, (ii) if it is required to do so by law or legal process, or (iii) in response to lawful requests from public authorities, including to meet national security, public interest or law enforcement requirements. LYONSCG also reserves the right to transfer Personal Data in the event of an audit or if the company sells or transfers all or a portion of its business or assets (including in the event of a merger, acquisition, joint venture, reorganization, dissolution or liquidation).

Accountability for Onward Transfer of Personal Data

This Policy and the Online Privacy Notice describe LYONSCG’s sharing of Consumer Personal Data.

Except as permitted or required by applicable law, LYONSCG provides Consumers with an opportunity to opt out of sharing their Personal Data with third-party Controllers. LYONSCG requires third-party Controllers to whom it discloses Consumer Personal Data to contractually agree to (i) only process the Personal Data for limited and specified purposes consistent with the consent provided by the relevant Consumer, (ii) provide the same level of protection for Personal Data as is required by the Privacy Shield Principles, and (iii) notifyLYONSCG and cease processing Personal Data (or take other reasonable and appropriate remedial steps) if the third-party Controller determines that it cannot meet its obligation to provide the same level of protection for Personal Data as is required by the Privacy Shield Principles.

With respect to transfers of Consumer Personal Data to third-party Processors, LYONSCG (i) enters into a contract with each relevant Processor, (ii) transfers Personal Data to each such Processor only for limited and specified purposes, (iii) ascertains that the Processor is obligated to provide the Personal Data with at least the same level of privacy protection as is required by the Privacy Shield Principles, (iv) takes reasonable and appropriate steps to ensure that the Processor effectively processes the Personal Data in a manner consistent withLYONSCG ‘s obligations under the Privacy Shield Principles, (v) requires the Processor to notifyLYONSCG if the Processor determines that it can no longer meet its obligation to provide the same level of protection as is required by the Privacy Shield Principles, (vi) upon notice, including under (v) above, takes reasonable and appropriate steps to stop and remediate unauthorized processing of the Personal Data by the Processor, and (vii) provides a summary or representative copy of the relevant privacy provisions of the Processor contract to the Department of Commerce, upon request. LYONSCG remains liable under the Privacy Shield Principles if the company’s third-party Processor onward transfer recipients process relevant Personal Data in a manner inconsistent with the Privacy Shield Principles, unless LYONSCG proves that it is not responsible for the event giving rise to the damage.


LYONSCG takes reasonable and appropriate measures to protect Consumer Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data.

Data Integrity and Purpose Limitation

LYONSCG limits the Consumer Personal Data it processes to that which is relevant for the purposes of the particular processing. LYONSCG does not process Consumer Personal Data in ways that are incompatible with the purposes for which the information was collected or subsequently authorized by the relevant Consumer. In addition, to the extent necessary for these purposes, LYONSCG takes reasonable steps to ensure that the Personal Data the company processes is (i) reliable for its intended use, and (ii) accurate, complete and current. In this regard, LYONSCG relies on its Consumers to update and correct the relevant Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized. Consumers may contact LYONSCG as indicated below to request that LYONSCG update or correct relevant Personal Data.

Subject to applicable law, LYONSCG retains Consumer Personal Data in a form that identifies or renders identifiable the relevant Consumer only for as long as it serves a purpose that is compatible with the purposes for which the Personal Data was collected or subsequently authorized by the Consumer.


Consumers generally have the right to access their Personal Data. Accordingly, where appropriate, LYONSCG provides Consumers with reasonable access to the Personal Data LYONSCG maintains about them. LYONSCG also provides a reasonable opportunity for those Consumers to correct, amend or delete the information where it is inaccurate or has been processed in violation of the Privacy Shield Principles, as appropriate. LYONSCG may limit or deny access to Personal Data where the burden or expense of providing access would be disproportionate to the risks to the Consumer’s privacy in the case in question, or where the rights of persons other than the Consumer would be violated. Consumers may request access to their Personal Data by contacting LYONSCG as indicated below.

Recourse, Enforcement and Liability

LYONSCG has mechanisms in place designed to help assure compliance with the Privacy Shield Principles. LYONSCG conducts an annual self-assessment of its Consumer Personal Data practices to verify that the attestations and assertions LYONSCG makes about its Privacy Shield privacy practices are true and that LYONSCG’s privacy practices have been implemented as represented and in accordance with the Privacy Shield Principles.

Consumers may file a complaint concerning LYONSCG’s processing of their Personal Data. LYONSCG will take steps to remedy issues arising out of its alleged failure to comply with the Privacy Shield Principles. Consumers may contactLYONSCG as specified below about complaints regarding LYONSCG’s Consumer Personal Data practices.

If a Consumer’s complaint cannot be resolved through LYONSCG’s internal processes,LYONSCG will cooperate with ICDR/AAA pursuant to the ICDR/AAA International Mediation Rules, available on the ICDR/AAA website at Mediation can be initiated as provided for in the relevant ICDR/AAA rules at no cost to you. The mediator may propose any appropriate remedy, such as deletion of the relevant Personal Data, publicity for findings of noncompliance, payment of compensation for losses incurred as a result of noncompliance, or cessation of processing of the Personal Data of the Consumer who brought the complaint. The mediator or the Consumer also may refer the matter to the U.S. Federal Trade Commission, which has Privacy Shield investigatory and enforcement powers over LYONSCG. Under certain circumstances, Consumers also may be able to invoke binding arbitration to address complaints about LYONSCG’s compliance with the Privacy Shield Principles.

How to Contact LYONSCG

If you have any questions or concerns about this Policy or LYONSCG’s Consumer Personal Data practices, contact:

Chief Privacy Officer
20 N. Wacker Drive Suite 1750
Chicago, IL 60606
United States of America


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