THINK IT. SEE IT. DO IT.
GoPro helps people share their most meaningful experiences with others—to celebrate them together. The site is more about the lifestyle activity than the product. To reinforce the functional nature of the product, it presents image-based navigation based on how the cameras and mounts will be used.
BROWSE BY ACTIVITY
To increase relevance, the site features both ‘Shop by Activity’ as well as a massive collection of community generated videos by activity. Simply choose your favorite activity and dive in. Similarly, product detail pages feature activity based videos to demonstrate the product in use.