30 YEARS OF HOME FITNESS INNOVATION
STRENGTHENING THE BOWFLEX DIGITAL EXPERIENCE
Since 1986, Bowﬂex has set the standard for home ﬁtness by designing smarter, faster, and more effective ways to get results and accomplish goals in the comfort of one’s own home.
THE DIGITAL EVOLUTION OF BOWFLEX.COM
Taking a mobile-ﬁrst approach, parent company Nautilus wanted to give customers more choices about where and how they interact with the brand. Nautilus was ready to implement a ﬂexible and dynamic enterprise-level commerce platform that could deliver a fresh, modern, and uniﬁed brand experience across devices, channels, and regions.
BEAUTIFUL DESIGN. ENGAGING CONTENT. OPTIMAL PERFORMANCE ACROSS DEVICES.
THIS IS COMMERCE REALIZED!
LYONSCG designed and developed a new, mobile-responsive site on the Salesforce Commerce Cloud platform, consolidating 30+ sites into a single Bowﬂex site with a single checkout. Rich content, merchandising ﬂexibility, search optimization, complex customizations, and numerous integrations all helped to create an engaging experience, built on a multi-site architecture, to evolve with Bowﬂex’s growing business needs.