The ASICS Spirit
Bringing Harmony to Body and Soul
ASICS is synonymous with premium performance. Since 1949, the brand has empowered its customers to live a happy and healthy lifestyle through products that promote total health and fitness.
Athletic and Technical Excellence
Global Performance and Achievement
The quality of ASICS equipment has made the brand famous the world over. The brand wanted to develop a premier digital experience that would enable its global customers to shop ASICS in their own language and currency.
A Premier Experience for a Premier Brand
Equipping ASICS for Digital Success
ASICS engaged LYONSCG to build a site on Salesforce Commerce Cloud that embodies its spirit of performance and innovation. Built on a master-site architecture, the multi-locale, multi-currency launch supports three ASICS brands across Europe with a shared cart experience and custom, localized design. Coming in on-time and under-budget, ASICS now has a digital experience that lives up to its mission of excellence.