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First-Click Testing: Freedom From New-Feature Fear

Customer Experience January 31, 2017

Striking a balance between intuitive functionality and differentiated design is a considerable challenge in the world of eCommerce. Ideas for innovative site features often wilt on the vine, struck down […]

Testing eCommerce Websites: What To Test And Why

Customer Experience January 26, 2017

As the digital marketplace continues to expand, a brand’s digital storefront and presence is more important than ever. Testing and optimizing functionality is critical to driving conversion: shoppers will leave […]

Turning Inspiration Into Conversion

Customer Experience January 18, 2017

Shoppers are creative people. When they come to your site, most shoppers aren’t just searching for a product, but they are looking for inspiration. Walk into any large hardware store, […]

Web Element Stacking Made Easy: The Z-Index Property

Customer Experience December 20, 2016

If you’re familiar with CSS , then you may be familiar with the z-index property. You might know that z-indices ensure your formatting layers appear in the correct order, but […]

Avoiding Data-Driven Disasters

Digital Marketing December 15, 2016

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial […]

Sketch vs. Adobe XD: A Designer’s Take

Operational Excellence November 16, 2016

As consultants, we’re always trying to shift with emerging trends and develop new and improved processes to complete projects with and for our clients. Finding and using the right tools […]

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