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Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

Magento Imagine 2017: Keeping Customers at the Core

Unified Commerce April 19, 2017

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]

Chatbots: The “Sometimes” Solution

Customer Experience March 30, 2017

Modern consumers love information. Today’s shoppers leverage digital technology to research and communicate with brands on a scale never before seen. Eager to enhance customer engagement, smart retailers are investing […]

Realizing Your Omnichannel Commerce Potential

Unified Commerce March 20, 2017

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices […]

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