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Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

Magento Imagine 2017: Keeping Customers at the Core

Unified Commerce April 19, 2017

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]

Realizing Your Omnichannel Commerce Potential

Unified Commerce March 20, 2017

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices […]

Triggered Email: Easily Connecting Brands and Shoppers

Digital Marketing February 15, 2017

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that […]

Holiday Season 2016: What We Learned

Digital Marketing January 10, 2017

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a […]

Avoiding Data-Driven Disasters

Digital Marketing December 15, 2016

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial […]

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