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Cashless Commerce: Ready or Not, Here It Comes

Customer Experience August 3, 2017

If I were asked to describe the retail checkout process in one word, it would have to be, “Processing.” Whether one buys online or in a brick-and-mortar establishment, the checkout […]

Localising Content for Cross-Atlantic Commerce

Globalization July 28, 2017

Localising content for a UK audience means more than just changing a ‘z’ to a ‘s’. For brands and retailers expanding their digital operations across the Atlantic to the UK […]

Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

Magento Imagine 2017: Keeping Customers at the Core

Unified Commerce April 19, 2017

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]

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