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eCommerce Final Exam: Back-to-School 2017

Digital Marketing, Customer Experience September 27, 2017

Pop Quiz: behind the holidays, what is the second largest shopping season of the year? Valentine’s Day? Easter? Halloween? It’s back-to-school season. Covering the dog-days of summer, this stretch of […]

The Ins and Outs of A/B Testing

Operational Excellence August 11, 2017

When you’ve got a full backlog of projects, a jam-packed marketing calendar, and a long roadmap of 3rd party integrations planned for your eCommerce website, the thought of adding testing […]

Cashless Commerce: Ready or Not, Here It Comes

Customer Experience August 3, 2017

If I were asked to describe the retail checkout process in one word, it would have to be, “Processing.” Whether one buys online or in a brick-and-mortar establishment, the checkout […]

Localising Content for Cross-Atlantic Commerce

Globalization July 28, 2017

Localising content for a UK audience means more than just changing a ‘z’ to a ‘s’. For brands and retailers expanding their digital operations across the Atlantic to the UK […]

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