For years, personalization and dynamic content have been top-of-mind for digital marketers, and today, most brands have adopted some form of email personalization. However, as customers’ needs and desires change, […]
In the ever-changing landscape of digital commerce, there remains one constant: customers expect easier, more efficient ways to shop how, when, and where they want. In 2018, the rate of […]
Facebook as we know it has changed. Back in January, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” […]
Social shopping has long been a buzzword for shoppers and retailers alike. Over 90% of young adults use social media, so it’s easy to understand why more merchants are moving […]
Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]
When preparing for the holidays, eCommerce retailers have a lot on their plate. From traffic spikes to design elements to order processing, the list of holiday prep work can be […]