Simply the Best
The #1 Brand in Golf
As one of the most widely recognized brands in professional golf, Titleist clubs and Pro V1 golf balls are precisely formulated and designed with a commitment to maximizing performance on every shot.
The Mark of a Player
As the top brand in golf, Titleist aimed to continue its leadership through the development of a totally unique online experience. Titleist looked to implement a digital storefront and a Pro V1 golf ball customization engine to allow customers to engage with the brand in more ways than ever before.
LYONSCG designed and built a beautiful new site on the Salesforce Commerce Cloud platform, utilizing the master architecture and template of Titleist’s sister brand, Footjoy. The new digital storefront was accompanied by a custom-developed Pro V1 and Pro V1x golf ball personalization engine, as well as numerous complex integrations, including order management and membership program systems.
Launched right on schedule, the new titleist.com went live before the 2016 Ryder Cup – a massive event for the international golf community – and has seen fantastic growth in the months following launch.