The Iconic American Watch Brand

A Timeless Commerce Experience

With roots going back more than 150 years, Timex is the definitive American watch brand, known for watches that can “take a lickin’ and keep on tickin’.”


Time for Success

A Digital Revolution

Looking to enhance site stability and invigorate its digital presence, Timex was ready to implement a flexible and dynamic enterprise-level commerce platform that would position the company to quickly scale across brands and global markets, and deliver a dynamic new commerce experience better aligned to the Timex brand.



LYONSCG designed and developed a stunning new site on the Salesforce Commerce Cloud platform, capturing the timeless beauty and innovation of the Timex brand. The project included a multi-site architecture to facilitate the rollout of additional brands and geographies, and numerous complex integrations, including order management.

Under budget and ahead of schedule, the new timex.com was live before the critical 2016 holiday shopping season, with revenue, conversion rates, and orders up over 200% in the months following launch.


Beautiful design. Optimal performance. Ahead of schedule. Under budget. This is commerce realized!