Consumers have a new set of modern expectations. We carefully consider their journey— every click, every task, every moment on your site. The result: a great impression that paves the way to improved usability and conversion.
Design Optimization & Usability Testing
We offer a range of optimization and testing services to improve navigation and conversion. Our approach varies based on your specific objectives, whether your focus is the big picture, a specific category, or granular attributes. We begin with in-depth consumer research before we determine an approach.
- Consumer definition / use case / user flows
- Navigation, taxonomy, product attributes
- End-to-end funnel optimization
- Page specific optimization
- Message / marketing comprehension
Interaction and Creative Design
Intuitive design is the heart of every website. We draft layouts of your future website to work through the strategic decisions of your navigation and interaction requirements. We define page-specific content, include interface features and show how they work together to support customer goals. Our designers collaborate with you to understand the nuances of presenting your brand. As we iterate, we define the aesthetic direction, specifications for color, composition and visual styles.
Content Strategy and Production
Great content is one of the best tools for engaging customers and climbing the search rankings. We craft strategies that define better ways to leverage your current content while creating a platform for growth. Our professionals are experts at managing and producing content. Our capabilities include content audits, gap/opportunity analysis, and creation of editorial calendars and content guidelines.