Digital Strategy

Developing your eCommerce strategy is the first step in realizing your full eCommerce potential. LYONSCG delivers insights guided by experience that will build and grow your online business.

LYONSCG digital strategy supports your eCommerce business holistically, aligning design, platform technology and marketing.

Whether you’re looking to re-energize your online business or launch your first online store, we deliver the actionable recommendations on what to do and when to do it.

What sets us apart

We are client focused in all we do.

We know eCommerce. Our team brings years of experience in retail, supply chain and merchandising.

We take a holistic approach to crafting world-class eCommerce experiences; our digital strategists ensure your strategy, design, technology, and marketing are in sync with your buyer’s journey.

Service Offerings

eCommerce Strategy

LYONSCG consultants assess your current state measured against benchmarks developed from years of experience across hundreds of engagements. We align business requirements with short- and long-term eCommerce goals across channels.

Platform Selection and RFP Process

Your success depends on choosing the platform that makes sense for your business. LYONSCG consultants guide you through a selection and RFP process to identify the choice that gives you optimal control and flexibility, while delivering a high-performing customer experience.

Site Assessment

Get an unbiased view of shopper experience on your site through the entire course of their buying journey. Our site assessment tools and consultative insights give you a performance baseline that helps you understand what’s working on your site and what needs improvement.

Merchandising Assessment

Present your online product in the way that maximizes sales. We evaluate how well your product line and fulfillment operations meet customer demands, and give you actionable insights that improve merchandising performance.

Marketing Assessment

With omnichannel marketing and commerce, your online store is one element of an overall marketing and customer acquisition approach. Our marketing assessment will benchmark your activities to attract and convert shoppers across all channels.

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