Commerce Maturity Model
The LYONSCG Commerce Authority Score is designed to help businesses assess the health of their commerce strategy, and uncover opportunities to improve it. The assessment is conducted through a survey covering four areas:
- Business Strategy
- Customer Journey
- Digital Marketing
- Technology
Your assigned consultant will review your Commerce Authority score with you, highlighting the items that could inform your businesses road map, and the action items that accompany those areas of opportunity.
Benchmarks
- Result
Business Strategy
7 / 11
Customer Journey
18 / 33
Digital Marketing
3 / 6
Technology
4 / 6
Avg. Retailer
Best in Class
Survey Results
Business Strategy
-
1. Our company has a customer data repository
You Scored 1/2 -
2. Our organizational structure prioritizes the overall customer experience through all business channels
You Scored 2/2 -
3. We have a yearly budgeting process
You Scored 2/2 -
4. We have a strong understanding of who our customers are
You Scored 1/3 -
5. We have a strong understanding of our competitors and the competitive landscape
You Scored 1/2 Customer Journey
-
6. We offer standard pricing and promotions across stores and channels
You Scored 2/5 -
7. We provide customers with full visibility into both online and in-store inventory
You Scored 3/4 -
8. We fulfill online Ship From Store orders
You Scored 1/4 -
9. Our customers can return online purchases to a retail store
You Scored 2/5 -
10. We offer Buy Online, Pickup In Store (BOPIS) functionality to shoppers
You Scored 2/5 -
11. We leverage Endless Aisle / mobile Point-of-Sale solutions
You Scored 2/4 -
12. Our customer experience is optimized for mobile users
You Scored 4/4 -
13. We segment our loyalty program customers based upon tier of engagement
You Scored 2/2 Digital Marketing
-
14. We email to defined segments
You Scored 0/2 -
15. Our email platform is integrated into multiple systems
You Scored 1/2 -
16. We have an active paid media program
You Scored 2/2 Technology
-
17. Our analytics program is integrated completely with our customer and marketing data
You Scored 1/2 -
18. Our site is ADA compliant
You Scored 2/2 -
19. We are utilizing the latest version of our eCommerce platform and its associated functionality
You Scored 1/2 Challenges
-
What are the most critical customer experience challenges your business requires assistance for?
I'm unsure.
