Current Topic: White Paper


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December 2, 2015

Bitcoin: An Introduction

If there’s one payment option that still raises questions from eCommerce professionals, it’s the mysterious cryptocurrency called bitcoin. As with every other new area of eCommerce operations, marketing, technology, or (in this case) payment options,...

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November 25, 2015

Developing a B2B Quoting System in Demandware

B2B eCommerce is expected to reach $780 billion and represent 9.3 percent of all B2B sales by the end of 2015 . So, it’s no wonder more B2B companies are creating an online experience – one that...

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November 13, 2015

5 Benefits of An Online Style Guide

When it comes to eCommerce, standard style guides haven’t been able to keep pace with the numerous ways technology has changed. It no longer makes sense to use a static tool to display the various...

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July 7, 2015

LEA for Magento: A Discussion of Features

Mobile commerce is taking over and companies who do not offer a responsive experience are losing out. Not only does Google penalize your business in search results, but shoppers on mobile devices will abandon your...

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July 1, 2015

Shopping Cart Abandonment: A Data Review

Abandoned shopping carts are the low-hanging fruit of eCommerce. The statistics currently making news estimate the value of all that “lonely” merchandise at $4 trillion; and almost 63% of that amount could be recovered by...

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June 8, 2015

Selecting eCommerce Web Hosting and Support

You’ve worked hard to get your new eCommerce site ready to launch. Your design is on trend. The photography should be hanging on a gallery wall. That 3D dressing room will have visitors trying on...

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eCommerce Strategy for 2015 Holiday

Authored by Sarah Griffis, Jess Jenkins, Dan Hutmacher, and Joe Obringer As you prepare for the 2015 Holiday season, LYONSCG offers you timely advice from our digital marketing experts on how to achieve your conversion and sales...

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Paid Social Media to Promote Your Brand

Authored by Sarah Griffis and Jess Jenkins Organic (free) social media efforts are no longer sufficient to get your brand noticed. Response rates for organic posts have plummeted, with average conversion rates for Twitter, Facebook, and...

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April 17, 2015

10 Design Trends to Modernize Your Online Store

While most retailers pay great attention to the quality of their physical shopping environment; this idea is often overlooked when it comes to online stores. This is shocking when you consider that 42% of shoppers...

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April 10, 2015

The Consumerization of B2B eCommerce

If you sell to business organizations today, chances are your customers want the same ease and simplicity of buying online they’re already used to from B2C eCommerce. Before making the move online, consider some unique aspects...

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