B2B Success in the Digital Age Means Updating Your Sales Strategies
This was first published in Martech Advisor on May 20, 2019. It’s trendy to talk about the “B2C-ification” of B2B sales strategies, and there’s a good reason why. It’s because […]
Operational Excellence
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Internet of Things: Security
Many people are familiar with the talkative Internet of Things (IoT) devices that, by giving an order, you can have virtually anything shipped to you. B2B eCommerce already has devices […]
Customer Centralization: The Power of SAP Data Cloud
It is very common for today’s global companies to own and manage several unique brands in multiple markets. With their unique identities and customer bases, it is not uncommon for […]
Answering “Is It Fast?”
Let’s face it, we crave speed and high performance and as a result everything is becoming better and faster at a geometrically accelerating rate. It’s amazing how often we ask […]
A Roadmap to Magento 2 Migration
In November 2015, Magento released the next generation of its open source digital commerce platform: Magento 2. The new platform leverages an open, flexible architecture to deliver the adaptability and […]
Digital Relocation: Why Smart Organizations Head To Talent
In almost every industry, there is an ongoing arms race to build the best digital experiences possible. As this rages, so to does the hunt for the digital and technical […]