Current Topic: Insights


Rose Ella Burkhardt

August 16, 2017

Chipping Away at Brain Cancer – 17th Rose Ella Burkhardt Memorial

Here at LYONSCG, we love our golf, especially when it’s for a good cause. Every August, we look forward to the annual Rose Ella Burkhardt Memorial Golf Outing, an event we hold very close to...

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August 11, 2017

The Ins and Outs of A/B Testing

When you’ve got a full backlog of projects, a jam-packed marketing calendar, and a long roadmap of 3rd party integrations planned for your eCommerce website, the thought of adding testing to your strategy can seem...

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cashless commerce

August 3, 2017

Cashless Commerce: Ready or Not, Here It Comes

If I were asked to describe the retail checkout process in one word, it would have to be, “Processing.” Whether one buys online or in a brick-and-mortar establishment, the checkout process is considered by most...

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Localisation

July 28, 2017

Localising Content for Cross-Atlantic Commerce

Localising content for a UK audience means more than just changing a ‘z’ to a ‘s’. For brands and retailers expanding their digital operations across the Atlantic to the UK (or vice versa), the key...

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Content Execution

July 21, 2017

6 Steps to Successful Content Execution on Salesforce Commerce Cloud

So, you’re building a new site on Salesforce Commerce Cloud. It can be an overwhelming experience to switch platforms, especially when content is involved. What do you do with existing content? What is the most...

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Personalization

July 12, 2017

Personalization: How Amazon Got Me to Buy Socks

My alarm went off at 5:00 am, but I had been awake for at least half an hour already. It was July 11, and I had to run 13 miles before work. Training for my...

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Graphics

July 7, 2017

Creating Graphics for Device-Specific Experiences

It’s no secret that today’s consumers shop using a multitude of devices. From phones to tablets to desktops, brands need to deliver a seamless digital shopping experience or risk being left behind. To deliver the...

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Content

June 23, 2017

Content Design Strategy for Digital Storefronts

As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full of engaging content that works...

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June 19, 2017

Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype

Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture...

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B2B

June 9, 2017

Channel Conflict: No Longer a Showstopper for B2B eCommerce

When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile device within reach. This trend...

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