Current Topic: Insights


Content

June 23, 2017

Content Design Strategy for Digital Storefronts

As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full of engaging content that works...

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June 19, 2017

Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype

Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture...

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B2B

June 9, 2017

Channel Conflict: No Longer a Showstopper for B2B eCommerce

When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile device within reach. This trend...

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Client

June 5, 2017

How to Deliver Excellent Client Service

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer” – Peter Drucker...

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Email

May 24, 2017

Triggered Email Part 2: Deepening Engagement

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper behaviors, encouraging frequent engagement between...

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Salesforce XChange

May 16, 2017

Lyons Consulting Group Wins Global Delivery Partner of the Year Award at Salesforce XChange 2017

We’re excited to be in Las Vegas at the Salesforce XChange Conference this week. It’s always a great event. We love seeing so many clients and partners in one place. And we’re thrilled to announce...

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Locale

May 5, 2017

Localization in Salesforce Commerce Cloud – Part 2: Locale Strategy

Last week in Part 1 of this post, we learned why localization is extremely important for brands that operate in different regions, and how Salesforce Commerce Cloud enables the deployment of these strategies. We defined...

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Localization

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

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LYONSCG

April 4, 2017

14 Years and Only Getting Stronger

March marked the 14th anniversary of Lyons Consulting Group, LLC. (LYONSCG). It’s been a remarkable roller coaster of a ride with many ups and downs, but as we reflect back on 14 years, we realize...

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