Current Topic: Experience Design

December 28, 2016

Easy Template for eCommerce Competitor Analysis

If you’re redesigning or launching an online store, you know how important eCommerce competitor analysis can be. But if you’re not the most data-savvy person, it can be a struggle to organize and display your...

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December 20, 2016

Web Element Stacking Made Easy: The Z-Index Property

If you’re familiar with CSS , then you may be familiar with the z-index property. You might know that z-indices ensure your formatting layers appear in the correct order, but how exactly do they work?...

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Data Driven

December 15, 2016

Avoiding Data-Driven Disasters

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial strategic impact on your business...

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December 21, 2015

3 Best Practices for eCommerce Product Page Design

By Elena Mintzias, Senior Production Designer You’ve spent a lot of time and money optimizing your eCommerce site to attract customers. Now the job of converting a visitor to a buyer comes down to how well your...

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November 11, 2015

How to Improve Your Website’s Communication Skills With User Centered Design

By Therese Kokot, Senior Experience Architect Let’s Have a Conversation When potential customers visit your website, they’re attempting to initiate a conversation. There is no limit to the number of questions they may ask while on...

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October 13, 2015

Pick a Card, Any Card: Sorting Out Your eCommerce Navigation

By Therese Kokot, Senior Experience Architect Card Sorting Provides Order In a previous article about intuitive eCommerce navigation, I described how baseline tree testing serves as a starting point to improving your website’s structure. Maybe labels...

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October 8, 2015

The Quest for Intuitive eCommerce Navigation

By Therese Kokot, Senior Experience Architect Measure the Baseline To have a profitable eCommerce site, it’s essential to provide intuitive pathways for your customers to quickly find products and information. As described in my earlier article...

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September 29, 2015

How to Improve Findability on Your eCommerce Website

By Therese Kokot, Senior Experience Architect If customers can’t find it, they can’t buy it We’ve all been there at one point or another. You walk into a store, certain you’re going to find a particular...

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March 16, 2015

See you at IRCE Focus: Digital Design!

Attending IRCE Focus: Digital Design in Los Angeles this week? That’s Great! We’ll see you there too! LYONSCG will be participating in the conference that runs from March 16th-18th. Exhibiting in Booth 301, LYONSCG will be...

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October 22, 2014

Five Myths about Mega Menus Busted

Since the beginning of the Internet, designers have been dreaming up unique ways of navigating websites. One of the various methods that have evolved is “mega menus”. These massive menus differ from earlier menus by...

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