Current Topic: Experience Design


Content

June 23, 2017

Content Design Strategy for Digital Storefronts

As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full of engaging content that works...

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June 19, 2017

Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype

Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture...

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Locale

May 5, 2017

Localization in Salesforce Commerce Cloud – Part 2: Locale Strategy

Last week in Part 1 of this post, we learned why localization is extremely important for brands that operate in different regions, and how Salesforce Commerce Cloud enables the deployment of these strategies. We defined...

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Localization

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Chatbot

March 30, 2017

Chatbots: The “Sometimes” Solution

Modern consumers love information. Today’s shoppers leverage digital technology to research and communicate with brands on a scale never before seen. Eager to enhance customer engagement, smart retailers are investing in disruptive technologies to enhance...

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Canvas

March 10, 2017

Canvas: Bringing Web Graphics to Life

Since its inauspicious introduction as a proprietary extension to HTML, Canvas has grown into a standard, universal graphics API. Simpler and generally faster than SVG, Canvas is the preferred engine for powering an ever-growing stable...

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First-Click Testing

January 31, 2017

First-Click Testing: Freedom From New-Feature Fear

Striking a balance between intuitive functionality and differentiated design is a considerable challenge in the world of eCommerce. Ideas for innovative site features often wilt on the vine, struck down by the fears and risks...

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Testing

January 26, 2017

Testing eCommerce Websites: What To Test And Why

As the digital marketplace continues to expand, a brand’s digital storefront and presence is more important than ever. Testing and optimizing functionality is critical to driving conversion: shoppers will leave your site if information is...

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January 18, 2017

Turning Inspiration Into Conversion

Shoppers are creative people. When they come to your site, most shoppers aren’t just searching for a product, but they are looking for inspiration. Walk into any large hardware store, and the first question an...

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December 28, 2016

Easy Template for eCommerce Competitor Analysis

If you’re redesigning or launching an online store, you know how important eCommerce competitor analysis can be. But if you’re not the most data-savvy person, it can be a struggle to organize and display your...

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