Current Topic: eCommerce Marketing


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May 24, 2017

Triggered Email Part 2: Deepening Engagement

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper behaviors, encouraging frequent engagement between...

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January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

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January 25, 2016

A Beginner’s Guide: Top 3 Ways to Incorporate Personalization into your 2016 Marketing Plan

By Stefanie Florio and Sarah Griffis Personalization has been a hot topic with marketers for some time now. With increasing accessibility to rich customer data and the right tools, retailers are delivering custom experiences that...

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December 15, 2015

Hey There! 5 Things to Keep in Mind When Implementing a Welcome Series

By Mary Clare Riordan, Marketing Administrator So a potential customer has subscribed to your email list—awesome! You now know they are at least somewhat interested in your brand, and could become a loyal customer—well worth...

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December 1, 2015

Socially Conscious eCommerce: Make Giving Back a Year-Round Event

By Lisa Mayer, Content Specialist Today on the eCommerce holiday calendar is Giving Tuesday (#GivingTuesday). Created in 2012 by the 92nd Street Y in New York City, the day kicks off the busy fundraising season...

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December 23, 2014

5 eCommerce Marketing Tips for 2015

As we approach the New Year, it’s time to start readying your marketing strategy for 2015. LYONSCG’s Steve Susina, Marketing Director, and James McDonald, Senior Digital Consultant, offer the following marketing tips for your eCommerce...

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December 19, 2014

5 Free SEO Tools to Improve Your eCommerce Website

Search Engine Optimization is an ever-evolving practice, doing its best to keep pace with changing search engine algorithms. Search engines like Google update their algorithms to provide the best experience to their users, and in...

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