Current Topic: Digital Strategy


Locale

May 5, 2017

Localization in Salesforce Commerce Cloud – Part 2: Locale Strategy

Last week in Part 1 of this post, we learned why localization is extremely important for brands that operate in different regions, and how Salesforce Commerce Cloud enables the deployment of these strategies. We defined...

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Localization

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

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Chatbot

March 30, 2017

Chatbots: The “Sometimes” Solution

Modern consumers love information. Today’s shoppers leverage digital technology to research and communicate with brands on a scale never before seen. Eager to enhance customer engagement, smart retailers are investing in disruptive technologies to enhance...

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Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

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February 27, 2017

B2B eCommerce in 2017: The Time is Now

It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. At the same time, these...

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Triggered Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

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NRF 2017

January 24, 2017

NRF’s Big Show 2017 Technology Wrap-Up

As the retail industry’s premier event, NRF’s Big Show always leaves visitors with plenty to ponder. The 2017 iteration was no different, as retail, technology, and thought leadership combined to shape the industry and illuminate new...

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January 18, 2017

Turning Inspiration Into Conversion

Shoppers are creative people. When they come to your site, most shoppers aren’t just searching for a product, but they are looking for inspiration. Walk into any large hardware store, and the first question an...

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January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

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