Current Topic: Digital Strategy


Triggered Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

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NRF 2017

January 24, 2017

NRF’s Big Show 2017 Technology Wrap-Up

As the retail industry’s premier event, NRF’s Big Show always leaves visitors with plenty to ponder. The 2017 iteration was no different, as retail, technology, and thought leadership combined to shape the industry and illuminate new...

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Cheerful young woman smiling while sitting on the floor against white background with drawn home interior

January 18, 2017

Turning Inspiration Into Conversion

Shoppers are creative people. When they come to your site, most shoppers aren’t just searching for a product, but they are looking for inspiration. Walk into any large hardware store, and the first question an...

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Woman shopping online with a credit card

January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

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Data Driven

December 15, 2016

Avoiding Data-Driven Disasters

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial strategic impact on your business...

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Stacks of gift boxes. Flat design

November 29, 2016

It’s Tuesday morning. Now what for eCommerce leaders?

  It’s Tuesday morning, and across the country eCommerce managers are taking stock of their Black Friday and Cyber Monday performance. While the temptation might be to sit down and take a nap (if not...

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refer-a-friend

October 21, 2016

4 Steps to Implementing a Refer-A-Friend Program for Your eCommerce Site

You don’t have to look much further than your own Facebook or Twitter feed to know that people love to share their experiences, opinions, or other knowledge. It’s human nature to let people know when...

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NYC.jpg

January 28, 2016

Learn How to Integrate Social and Email at Listrak’s Customer Connections NYC

By Mary Clare Riordan, Marketing Manager Next week, LYONSCG is sponsoring Listrak’s Customer Connections event on February 2 in New York City. This will be a great event for retail marketers who are serious about...

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Personalization-Griffis-and-Florio.png

January 25, 2016

A Beginner’s Guide: Top 3 Ways to Incorporate Personalization into your 2016 Marketing Plan

By Stefanie Florio and Sarah Griffis Personalization has been a hot topic with marketers for some time now. With increasing accessibility to rich customer data and the right tools, retailers are delivering custom experiences that...

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December 22, 2015

How Search Engines Killed Black-Hat and Changed the Agency Approach to SEO

 By Josh George (Technical Lead Engineer), Edwin Romero (SEO Analyst), and Taylor Brennan (SEO Analyst) White-Hat SEO is the ethical way to build a website’s authority in the eyes of the search engines. This strategy...

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