Current Topic: Digital Strategy


Woman shopping online with a credit card

January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

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Data Driven

December 15, 2016

Avoiding Data-Driven Disasters

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial strategic impact on your business...

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Stacks of gift boxes. Flat design

November 29, 2016

It’s Tuesday morning. Now what for eCommerce leaders?

  It’s Tuesday morning, and across the country eCommerce managers are taking stock of their Black Friday and Cyber Monday performance. While the temptation might be to sit down and take a nap (if not...

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refer-a-friend

October 21, 2016

4 Steps to Implementing a Refer-A-Friend Program for Your eCommerce Site

You don’t have to look much further than your own Facebook or Twitter feed to know that people love to share their experiences, opinions, or other knowledge. It’s human nature to let people know when...

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January 28, 2016

Learn How to Integrate Social and Email at Listrak’s Customer Connections NYC

By Mary Clare Riordan, Marketing Manager Next week, LYONSCG is sponsoring Listrak’s Customer Connections event on February 2 in New York City. This will be a great event for retail marketers who are serious about...

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January 25, 2016

A Beginner’s Guide: Top 3 Ways to Incorporate Personalization into your 2016 Marketing Plan

By Stefanie Florio and Sarah Griffis Personalization has been a hot topic with marketers for some time now. With increasing accessibility to rich customer data and the right tools, retailers are delivering custom experiences that...

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December 22, 2015

How Search Engines Killed Black-Hat and Changed the Agency Approach to SEO

 By Josh George (Technical Lead Engineer), Edwin Romero (SEO Analyst), and Taylor Brennan (SEO Analyst) White-Hat SEO is the ethical way to build a website’s authority in the eyes of the search engines. This strategy...

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December 4, 2015

8 Ways to Optimize a Retail Location for Smartphone Use

By Lisa Mayer, Content Specialist If you’re a brick-and-mortar merchant, you understand how omni-channel truly blurs the line between online and off. That trend will only continue. Deloitte Consulting estimates digital will influence 64% of...

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November 20, 2015

The Importance of Social Monitoring and Social Listening for your Brand

By Mary Clare Riordan, Marketing Administrator This week was Social Media Week in Chicago, and on Tuesday, LYONSCG Digital Consultant, Jess Jenkins, participated in a panel entitled, “How Can Social Media become an Integral Part...

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November 18, 2015

How to Differentiate Your eCommerce Site with Rich Snippets

By Josh George, Technical Lead Ranking within the top results of search engines like Google and Bing is a critical component to driving sales for many companies.  In the aggressive and cutthroat world of Search Engine...

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