Current Topic: Digital Marketing


June 19, 2017

Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype

Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture...

Read More
Email

May 24, 2017

Triggered Email Part 2: Deepening Engagement

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper behaviors, encouraging frequent engagement between...

Read More
Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

Read More
Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

Read More

February 27, 2017

B2B eCommerce in 2017: The Time is Now

It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. At the same time, these...

Read More
Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

Read More

January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

Read More
Data Driven

December 15, 2016

Avoiding Data-Driven Disasters

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial strategic impact on your business...

Read More

November 29, 2016

It’s Tuesday morning. Now what for eCommerce leaders?

  It’s Tuesday morning, and across the country eCommerce managers are taking stock of their Black Friday and Cyber Monday performance. While the temptation might be to sit down and take a nap (if not...

Read More

November 14, 2016

New Guide: Social Media for eCommerce

One of the most common questions I hear as a Digital Consultant is “how do I grow sales for my eCommerce business through social media and how do I prove out the ROI.” Every retailer...

Read More